Friday, April 3, 2020

The Cooking Mama Game for Switch That Came Out, and Then Disappeared

There have been a lot of gaming mysteries over the years, many of which have now been solved. What happened to Half-Life 2: Episode 3? Well, we kind of know. What’s the meaning of the Mt. Chiliad mystery? We got our answer. But there’s a new gaming enigma, one that stretches back into last year, a mystery still waiting to be solved as I type:

What in the freshly-baked hell is going on with Cooking Mama: Cookstar?

The core of this mystery lies in the fact that, depending on where you look, Cooking Mama: Cookstar is either out now, coming soon, or completely MIA. A trailer on the game’s (extremely quiet) Twitter feed definitively announces that it’s "available now" on Nintendo Switch. That statement is, at best, partially true.

That trailer (and the game’s website) point to a Nintendo eShop version of the game, but if you search for that version at time of writing - in the US or Europe - the eShop returns no results, not even a ‘Coming Soon’ entry. Even stranger, the game was released on the US eShop last week, but only for a few hours, before being unceremoniously pulled from sale and its listing scrubbed from Nintendo’s digital store entirely.

Physical copies of Cookstar are a different story. According to some very pleased/confused Redditors, copies have quietly appeared in select US outlets of Target. Amazon only lists third-party sellers (at least one of which seems to have been set up solely to sell this new Cooking Mama game, strangely), implying the retail giant has no copies at all.

In Europe, the game is seemingly impossible to get a hold of right now, and is listed by several retailers for a release later this month - but none of them seem to agree about when. Don’t even get me started on the apparent PS4 version of the game, which is listed for sale across the internet, but hasn’t been outwardly mentioned by any official source around ‘launch’.

Cooking Mama: Cookstar is, in essence, Schrödinger's Video Game, seemingly existing and non-existing simultaneously, with neither state particularly easy to prove. Can you tell I’ve been looking into this for too long?

[poilib element="quoteBox" parameters="excerpt=Cooking%20Mama%3A%20Cookstar%20is%2C%20in%20essence%2C%20Schr%C3%B6dinger's%20Video%20Game."]

In short, this is all a bit of a mess, and a contingent of fans across social media are becoming vocal about how very unusual this situation has become. The few people that have been able secure a copy have been able to upload images and videos of the game. As you’d expect, it looks like just another Cooking Mama game - nothing about what I’ve seen suggests that it’s broken, offensive, or any other quality that could cause this level of confusion, silence and general oddity.

But perhaps all this should have been expected, because almost everything about the run-up to Cookstar’s release has been decidedly odd. Also called Cooking Mama: Coming Home to Mama (I can’t fully work out when or why it swapped to Cookstar), the game has been inadvertently revealed by ratings boards in 2019, and had an unlisted game trailer leak (including an incorrect release window and a non-existent website).

The first real mystery to contend with is who has actually made this game. The Cooking Mama series was created by Japanese developer Office Create, which hit a goldmine when the games started to sell by the million on Nintendo DS. Office Create eventually changed its name to Cooking Mama Ltd., making 10 mainline and spin-off games in the series. Seemingly just to confuse me further, it seems that, at some point, it changed its name back to Office Create, the developer listed on the most recently released Cooking Mama games. But neither of those company names are on the packaging or merchandising for Cookstar.

An early classification by the Australian ratings board listed its developer as 1st Playable Productions - an education game developer - but that classification has since been removed, and a new listing includes no mention of 1st Playable. 1st Playable itself makes no mention of the game on its website.

The sole mention of a creator on Cooking Mama: Cookstar’s box is Planet Entertainment. Planet Entertainment is a part of Planet Digital Partners, a US company that boasts, in its own words, “an all-star team of video game industry leaders including the former PlayStation Europe President, the founder of Take 2/Grand Theft Auto, the former CEO of Guitar Hero and hit-maker developers of Halo, Quake, and NBA Playgrounds.”

That would seem to get us somewhere, but even this is something of a dead end. Neither Planet Entertainment, nor Planet Digital claim to be developers - both list themselves as publishers. I tried to work out if Planet Entertainment could be the development arm of Planet Digital Partners, and looked up its listed company headquarters – it’s just a sizeable house in rural Connecticut. I mean, it’s not impossible that that house is bustling with clever people coding virtual lettuce, but it doesn’t feel likely.

And it gets stranger: Planet doesn’t seem to acknowledge its involvement with Cooking Mama: Cookstar anywhere other than the game’s box, and the Cookstar website. The company Twitter account has been silent since 2019, and there’s no mention of the game on the Planet Entertainment website. In fact, that website has actively deleted older posts about the game.

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Thankfully, we can see some of those original posts, because they were hosted elsewhere – and an August 2019 entry became notable for announcing that the new Cooking Mama would be the “first game to integrate blockchain technology on major consoles”, which led to widespread confusion at the time. That press release discussed adding in-game currencies, online events and “Private-Key Enabled Balanced DRM”. Please remember, we’re talking about a Cooking Mama game.

Just to up the strangeness a little more, a final paragraph announced that the game would have a vegetarian mode - for which it won an award from PETA. Only the vegetarian mode appears to have made it into the final release from what I’ve seen of the game.

It adds up to make one of the stranger cases of a missing game that I can remember - certainly not vaporware, but very certainly a hazy proposition. A game released in a liminal space – it’s out, but it’s not out out. Someone, somewhere is running a Twitter account specifically about Cookstar, but isn’t responding to fan queries about what’s happened to the game – who is that? How have both digital and physical releases ended up in fans’ hands legitimately, when they should seemingly have never been released?

[poilib element="quoteBox" parameters="excerpt=At%20the%20heart%20of%20this%20whirlwind%20of%20weirdness%2C%20there%E2%80%99s%20a%20group%20of%20people%20that%20just%20want%20to%20play%20a%20new%20game%2C%20and%20can%E2%80%99t."]

The sad thing is, at the heart of this whirlwind of weirdness, there’s a group of people that just want to play a new game, and can’t – and they aren’t being told why.

I’ve attempted to make contact with Planet Entertainment, Planet Digital Partners, Koch Media, and Office Create about the game, to try and get to the bottom of who made Cooking Mama: Cookstar, when it will be officially released, why any of this has happened at all, and to check if it actually is the world’s first blockchain-enabled console game. At time of writing, none of them have responded. A PR agency for Planet, Sandbox Strategies, has replied but unfortunately can’t answer my questions. The mystery, unfortunately, continues.

If you have any information about the saga of Cooking Mama: Cookstar, please email newstips@ign.com. Please, at the very least for my poor brain’s sake, do it. [poilib element="accentDivider"] Joe Skrebels is IGN's Executive Editor of News, and he can't decide if this was fun or terrifying to research. Follow him on Twitter.
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